THE CHALLENGE

Overview
The key focus for the original Sunday Times Driving website was to sell new and used cars with industry news and reviews of secondary importance. Traction for this wasn’t very good as most users stayed loyal to their competitors autotrader.com and cars.com.
News UK won a 400K Kia commercial contract and as part of that deal was to allow Kia to sponsor the ST Driving website and to host its commercial content. This meant the website would need a redesign to make the site more news and review focused with the car selling side to become downsized and of less importance.

My role
I was contracted as UX designer to lead the overhaul of the site. Working alongside the Creative Director, a UX consultant and 3 developers we had a deadline of only 5 weeks. User research had been done before I joined which allowed me to concentrate on the UX/UI/brand design and usability testing. The signoff process was complicated with a whole host of directors, stakeholders, sponsors and editors.