WELCOME TO MY PORTFOLIO

What I do
Hello, I'm Ian and I help product teams identify the right problems, design the right solutions, and deliver measurable outcomes — combining strong product thinking with hands-on execution at every stage.
My work spans end-to-end acquisition journeys, scalable design systems, B2B SaaS platforms, and multi-market research programmes. I work closely with Product and Engineering — challenging briefs, shaping roadmaps, and turning research into decisions that move things forward.

The impact
A few numbers that matter:
+75% CVR uplift through experimentation-led redesign
+16pt funnel improvement across acquisition journeys
50% faster delivery via scalable design systems
8–10% increase in in-store conversion across retail partners.

Selected work 
Below is a selection of product design work across conversion, systems, and AI-enhanced workflows.

I also build things
Cairn is an AI-assisted product design process app I designed and built for designers and product teams. It gives teams a structured path from brief to launch — combining human and AI-generated design concepts, stakeholder alignment checkpoints, and a cyclical process that connects each launch back into the next brief. Most design processes start too late and end too early. Cairn fixes that.
Explore Cairn →

Get in touch
I'm not actively looking right now, but I'm always happy to connect with people working on interesting product problems.
Say hello →